ADHDadUK is operated by Alex Bedford trading as A Bedford Consulting ("ADHDadUK", “A Bedford Consulting”, “we”, “us”, or “our”).

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This notice applies to visitors, clients and users of both ADHDadUK and A Bedford Consulting websites and services 

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We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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This policy explains how we collect, use, and protect your information when you visit our website, contact us, or enquire about our services.

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1. Who we are

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ADHDadUK

A Bedford Consulting

Alex Bedford (sole trader)

Maldon, Essex, United Kingdom

Email: alex@adhdaduk.com

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2. The information we collect

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Depending on how you interact with us, we may collect:

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Information you provide directly

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This may include:

• your name

• email address

• organisation name

• phone number (if provided)

• enquiry details

• information you choose to share when contacting us

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For example:

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completing a contact form

emailing us directly

booking an introductory conversation

messaging via LinkedIn

 

 

Website usage data

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Our website may automatically collect technical information such as:

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• IP address

• browser type

• device type

• operating system

• pages visited

• time spent on pages

• referring website links

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This helps us understand how people use the website and improve the experience.

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Booking information

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If booking functionality is enabled (for example, through Google Workspace scheduling tools), we may collect:

 

• your name

• email address

• booking preferences

• appointment details

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Mailing list information

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If we introduce a newsletter or mailing list and you choose to subscribe, we may collect:

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• your name

• email address

• communication preferences

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You can unsubscribe at any time.

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3. How we use your information

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We use personal information to:

 

• respond to enquiries

• arrange discovery calls or meetings

• discuss coaching, speaking, or advisory services

• manage bookings

• communicate about services

• send updates or newsletters (where you have opted in)

• improve website performance and usability

• meet legal or regulatory obligations

• protect our business where necessary

 

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4. Lawful basis for processing

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Under UK GDPR, we rely on lawful bases including:

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Legitimate interests

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To:

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• respond to enquiries

• communicate about potential services

• manage business operations

• improve website functionality

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Consent

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Where you actively choose to:

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• subscribe to a mailing list

• accept non-essential cookies

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Contract

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Where processing is necessary to:

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• arrange or provide services

• manage a working relationship

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Legal obligation

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Where required by law.

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5. Sharing your information

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We do not sell your personal data.

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We may share data with trusted service providers where necessary, such as:

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• Wix (website hosting/forms)

• Google Workspace / Google scheduling tools

• email providers

• analytics providers

• IT or website support services

• professional advisers where required

• legal or regulatory authorities where legally necessary

 

These providers process information only where required for service delivery.

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6. International transfers

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Some third-party providers may process data outside the UK.

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Where this happens, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR.

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7. Data retention

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We retain personal information only for as long as reasonably necessary.

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This may vary depending on the nature of the contact.

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For example:

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• general enquiries: retained for a reasonable business period

• prospective client discussions: retained where relevant to service discussions

• mailing list subscriptions: until you unsubscribe

• legal or contractual records: retained as required by law

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8. Your rights

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Under UK data protection law, you may have rights including:

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• access to your data

• correction of inaccurate information

• deletion (in certain circumstances)

• restriction of processing

• objection to processing

• data portability (where applicable)

• withdrawal of consent

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To exercise these rights, contact:

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alex@adhdaduk.com

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9. Cookies

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Our website uses cookies and similar technologies.

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Some are necessary for the website to function.

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Others may help us understand usage and improve performance.

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Please see our Cookie Policy for more information.

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10. Security

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We take reasonable steps to protect your information.

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However, no website or online transmission can be guaranteed completely secure.

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11. Complaints

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If you have concerns about how your data is handled, please contact us first.

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If you remain dissatisfied, you may contact the Information Commissioner’s Office (ICO):

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https://www.ico.org.uk⁠�

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12. Changes to this policy

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We may update this Privacy Policy from time to time.

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The latest version will always be available on this website.